1. Made a snap decision that the sunk cost (to borrow a phrase) of Peloton would drive long-term value among a high-spending clientele. Appropriately, PTON now sits inertly in my portfolio unloved with metaphorical dry cleaning hanging from it's handlebars
2. Love the style of this post
3. This comment is also a private placement memorandum for Rubidium Man LLC, which is a leaderboard app that lets one see how they rank among all users in steps walked over a given period of time. RUBIDIUM MAN: Where Else Are You Gonna Go?
Three comments for one is good value for money! As for the value of PTON's, I find myself thinking along the lines you described. Having to manufacture and deliver physical bikes at scale almost killed Peloton, but now that they're sitting in people's living rooms, those bikes will help combat churn. Guilt is as powerful a motivating force as community for driving subscriber retention, albeit one that's less sexy to trumpet on earnings calls.
Ranjan Roy at Margins has a great piece on Peloton written around when things started going belly up. He cites the example of NordicTrack as an at-home fitness fad that's enjoyed a surprisingly fulfilling second life: https://www.readmargins.com/p/peloton-valuations-and-innovation
And Twitter doesn’t even “have Donald Trump” anymore
When do you plan to offer paid subscriptions to this Substack?
August 14, 2037.
Three comments for the price of one:
1. Made a snap decision that the sunk cost (to borrow a phrase) of Peloton would drive long-term value among a high-spending clientele. Appropriately, PTON now sits inertly in my portfolio unloved with metaphorical dry cleaning hanging from it's handlebars
2. Love the style of this post
3. This comment is also a private placement memorandum for Rubidium Man LLC, which is a leaderboard app that lets one see how they rank among all users in steps walked over a given period of time. RUBIDIUM MAN: Where Else Are You Gonna Go?
Three comments for one is good value for money! As for the value of PTON's, I find myself thinking along the lines you described. Having to manufacture and deliver physical bikes at scale almost killed Peloton, but now that they're sitting in people's living rooms, those bikes will help combat churn. Guilt is as powerful a motivating force as community for driving subscriber retention, albeit one that's less sexy to trumpet on earnings calls.
Ranjan Roy at Margins has a great piece on Peloton written around when things started going belly up. He cites the example of NordicTrack as an at-home fitness fad that's enjoyed a surprisingly fulfilling second life: https://www.readmargins.com/p/peloton-valuations-and-innovation